Picture a dentist in Zapopan. Good clinic, loyal patients. A website her cousin built a couple of years back. One evening she types “dentista” into Google Maps from the middle of Guadalajara and she’s nowhere near the top three. Not even close, really. So what’s going on? Mostly, the map plays by its own rules, and that’s the starting point for Agave Rank, a small SEO agency based in Guadalajara. Their site, agaverank.com, backs it up with a search they ran in September 2026.